In 2011 he started and co-founded White Bear PR, a Public Relations Company, specializing in Composers, Music Supervisors, International Film & Music Festivals, and Event Management & Production.
He spearheaded the successful Award campaigns for Hildur Gudnadóttir (Joker, Chernobyl, Battlefield 2042) and Carlos Rafael Rivera (The Queens Gambit), resulting in well curated media coverage & storytelling. In addition, he lead the PR campaign for the Academy Award-nominated Best Original Song "Husavik," and works with composers such as Rachel Portman (“Julia”), Dickon Hinchliffe (“The Lost Daughter”), Uno Helmersson (“Flee”), Daniel Hart (“The Green Knight”), Volker Bertelmann ("Your Honor"), and John Murphy ("The Suicide Squad"), to name just a few.
Over the past decade he worked on a multitude of Award-winning projects and has represented clients at major Film Festivals, such as Berlinale, Festival de Cannes, Sundance, Toronto International Film Festival and Tribeca Film Festival.
In 2020 he was co-executive producer for "Soundtrack of our Lives," a pre-recorded variety show & fundraiser for the Recording Academy's MusiCares, which garnered him a Hollywood Music in Media Award and a Telly Award.
He is the US publicist for several International festivals and conferences, such as HARPA Nordic Film Music Awards & The Nordic Film Music Days during Berlinale and SoundTrack_Cologne. He also creates and curates film music content and panels during Cannes (American Pavillon), Sundance, Tribeca, and other festivals
In addition, he oversees and produces the campaigns for International Film Festivals in Los Angeles and Miami. As such he also produces content, panels, concerts and events, including the Film Music House at Sundance Film Festival.
Several times a year he gives guest lectures on Self-Promotion for Artists at Universities such as NYU, USC, University of Miami, and Columbia College Chicago & for Composer Associations around the globe.
For the past three years he served on the leadership of The Alliance for Women Film Composers, amplifying and supporting the work of women composers.
His career is quite diverse, he has worked as flight attendant, served as General Manager for the two largest German tour operators in the US, and has been Managing Director for a Miami based talent agency, representing headline entertainers to major cruise lines.
His spare time is dedicated to hiking, nature and travel.