FREE WORKSHOP · Marketing and Analytics for Cultural Enterprises
Digital Marketing and Analytics for Cultural Enterprises · Free Crash Course
June 6th 10:00 a.m. - 2:30 p.m. · Bürgerhaus Stollwerck (Dreikönigenstraße 23, 50678 Köln)
A solid digital presence is key for the growth of all institutions and any type of cultural event. By following a few simple steps, any cultural event organizer can increase its audience engagement and more effectively attract targeted traffic to their website or social media.
In this 4-hour crash course, participants will gain basic knowledge and learn about useful strategies to improve a website's presence in search engines, how to get the best out of analytics tools, and which marketing plans are most cost-effective to get better results in terms of sales, sponsorships, and engagement.
Crash course · Digital Marketing and Analytics for Cultural Enterprises
• Data analytics - Google analytics (key metrics · statistic tools)
• Google Ads & Facebook Pixel (+ others)
• Audiences and Re-marketing (email marketing)
• SEO and content Marketing · Research and optimization
• User behaviour and conversions
Lecturer:
Erman Küplü: Co-Founder and CEO of Solverhood (package solutions to strengthening the digital presence of companies) and Analyzify (data analytics for Shopify merchants).
Click here to see the invitation.
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