Digital Marketing and Analytics
Website and social media traffic can be explosive and bring so much more to companies or projects in terms of sponsorships, sales, and engagement. With a correct roadmap, each cultural industry website can be converted into a media machine with high, targeted traffic.
With this online marketing basics course, participants will be able to improve their marketing and communications by following good practices and paying attention to digital properties.
- Data based audience development for culture industry
- Digital Analytics & Google Analytics
- Google Ads & Facebook Pixel
- Audiences & Re-marketing
- SEO & Content marketing
Our latest & most compharensive presentation is available to download here: Analytics and SEO presentation
A complete step-by-step guide will help you improve the reach of your digital content. Find the Roadmap on our Notion page:
ROADMAP
Personal Branding & Content Creation with AI
The full presentation is available online:
Personal branding & AI presentation
Tutorial videos
This course will be available on this website in a set of short videos from July 2024.