RED: Re-Educating Digitisation
Knowing the public and growing the audiences that visit events or cultural centers is a constant challenge for institutions in the sector (museums, theaters, film or music festivals, etc.). Therefore, this project offers a guide that makes it easier for cultural operators to identify and reach their target audience efficiently and effectively. Those who consult this guide will be able to access three modules of educational content in: digital marketing and analytics, formulating questionnaires for visitors and designing of surveys for non-visitors (potential audience).
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