Have you ever closed your website statistics page with a frustrated sigh? Have you already tried a digital marketing campaign without the expected results? Is your public the same and is not growing?
All cultural operators (no matter what focus, may it be films, theatre, literature, or music) are under pressure to grow, to keep their audiences but also to reach new ones. The generational shift asks for different communication, different formats, and methodologies. But do you know who is attending to your events? Who could be also your audience? What are the main obstacles to getting more attendance? How are your audiences interacting with your information channels?
The Project "Re-Educating Digitisation" (RED) has your back and gives you the skills to perform at a high level to improve and grow. This space is for sharing knowledge among cultural institutions and event managers. It provides training and guidelines for online marketing, SEO and SEA, as well as on visitor research and non-visitor studies.
RED is an Erasmus+ funded cooperation project of 7 European organisations.
With our guide on data analysis, you will be able to set up reporting tools that help you visualize all your data. Additionally, learn to analyze these data findings and evaluate your online communication!
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The project RED provides you with qualitative and quantitative methods to improve your visitor surveys successfully.
Ever heard of non-visitor surveys? In order to extend your audience non-visitors and almost-visitors need to be detected and reached. RED gives you tools to create non-visitor surveys that will help you in the audience development process.
