All festivals (no matter what focus, may it be films, theatre, literature or music) are under pressure to grow, to reach young audiences and audiences with migrant background. The generational shift asks for different communication, different formats and methodologies. A huge challenge that cultural institutions face is to reach target audiences effectively. But how do you know, if your communication is effective?
Have you ever closed the Facebook statistics page with a frustrated sigh? Have you already tried to make sense of your website statistics but didn’t get anywhere? And did you wish to have all your data well-arranged in one place?