RED: Re-Educating Digitisation
This project aims to provide the cultural sector with the necessary tools to bring its marketing to the next level. We will be publishing a guide to set up reporting tools that facilitate data analysis of social media channels, ticketing data, website tracks and newsletter clicks, which can be set up without any IT support. This will provide valuable insights to one's online marketing. In order to retain the visitors that cultural organizers already have, it is important to evaluate the program. Research has shown that both formulating questionnaires correctly and analyzing them is not yet a strength of the cultural sector. Likewise, non-visitor research is hardly possible without professional (but expensive) help. We want to change this with 2 online courses.
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