Have you ever closed your website statistics page with a frustrated sigh? Have you already tried a digital marketing campaign without the expected results? Is your public the same, and is it not growing?

All cultural operators (no matter what focus, whether it be films, theatre, literature, or music) are under pressure to grow, to keep their audiences, and to reach new ones. The generational shift requires different communication, formats, and methodologies. But do you know who is attending your events? Who could also be your audience? What are the main obstacles to getting more attendance? How are your audiences interacting with your information channels?

The Project "Re-Educating Digitisation" (RED), developed as an Erasmus+ cooperation project, has your back and gives you the skills to perform at a high level to improve and grow. This space is for sharing knowledge among cultural institutions and event managers. It provides training and guidelines for online marketing, SEO, and SEA, as well as for visitor research and non-visitor studies.

RED is an Erasmus+funded cooperation of 7 European organizations.