John Groves is a British composer, musician and producer, and a specialist for the use of sound and music in advertising and communication. He is known mainly for his memorable jingles and advertising songs. In the early nineties, he developed a structured system for creating sound identities for brands. This methodology provided the basis for what now is known as Sound Branding. In recent years, John has dedicated a lot of his time to the study of psychoacoustics and the applied use of sound in a healthcare context; from navigational sounds for medical equipment to Receptive Sound Therapy programs for helping to improve sleep, manage stress, and more.